Every year more and more companies exhibit their products on Europe trade shows. But not all are successful, and many return with just business cards but no real success and sales.
Your participation in this seminar is going to change this!

This seminar is a part of our “CHINA MEETS EUROPE” seminar series. It is addressed on small and mid-size companies from Asia exhibiting on Europe trade shows.
In small groups from 5 to 15 people we train European business culture, behavior codes, sales know how and give hundreds of tips for a successful trade show. It is truly a treasure chest for sellers.

The seminar takes place the day before your trade show. You can send your staff or attend yourself to improve your sales skills on the European market and learn how to generate more from your leads.
These trainings are suitable for smaller companies who only want to send 1 to 5 employees*. The seminars are close to the exhibition centers so you can save travelling time.

• Our trainings are industry independent.
• The seminar is split in 2 sessions from 8:00 to 12:00 and from 14:00 to 18:00.
• The group size is from 5 to 15 persons. (We do not want bigger groups as we train face to face and in small teams. The result and the learning effect is better than in large groups.)

At the end of the seminar all members receive a participants certificate.

Seminar fee: 350 EUR per person plus VAT (19%)
Cost include seminar documents in English, training book, free drinks, tea and coffee
Additional you benefit from our useful sales performance package with handy tools and little helpers for your sales on trade shows.

Limited seats. Please book early to reserve your space.

*If you want to book a company individual training for just your staff please send a request for us. Closed seminars enable us to go deeper into your product specific details and customize the training for you. It is a worthwhile investment in your future.


Your coach


With more than 20 years experience in sales and marketing on both sides, Europe and Asia, Dirk Kast will be your personal trainer in this seminar. His studies as a business economist in the fields of industry and marketing and his 17 years of experience in an international corporation form the basis for successful training. In addition, as an expert in commercialization, Dirk Kast advises international companies on expanding their business and distribution channels. With a lot of fun at work, creative ideas and experience on more than 300 exhibitions your seminar day will be productive and entertaining.